Events Calendar |
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Women In Business Committee Meeting
Date: August 17, 2021
Time: 8:30 AM - 9:30 AM
Sorry, public registration for this event has been closed.
Event Description
"Building Your Brand Through Relationship Marketing"
Speaker: Christina Carrington Riley
Christina Carrington Riley is a marketing consultant who prefers to term herself as a marketing
collaborator -- one who partners with businesses and entrepreneurs in taking their passion and expertise and building relationships with their customers. She is a doer acting like an in house marketing director, not a teller of what the business owner ought to do.
During her 35+ years in marketing, she has led the way in developing Relationship Marketing and Integrated Marketing Communications. Today, you may know this as Quick Funnels, Lifecycle Journey or Brand Storytelling. She was a pioneer in the creation of frequent traveller programs by developing and directing Hyatt Hotels and Resorts Gold Passport Program. She led the marketing efforts in taking a customer from the general population, to prospect, to lead, to new customer, to established customer to loyal long term customer. Prior to Hyatt, she honed her skills in brand development by working with McDonald's Restaurants New Product Marketing establishing such items as Extra Value Meals, Breakfast Biscuit Sandwiches, Salads and McChicken. More recently, she as shared her skills in event management for numerous Women and Motherhood conferences as well as working with a number of Not for Profits. As a Marketing Collaborator, Christina uses all her talents to grow her
clients' business.
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Women who are members of this committee place great value on the relationships they develop with other businesswomen. Because of those relationships they accomplish great things together and grow their business while also developing professionally.
There are opportunities to:
Expand your network to include more Chamber members, especially women, and connect with Women In Business groups in neighboring chambers.
Develop relationships with other businesses as you learn more about them
Make connections and promote partnerships between Chamber members
Contribute to the development of programs and events which focus on the particular needs and interests of women in business.
Speaker: Christina Carrington Riley
Christina Carrington Riley is a marketing consultant who prefers to term herself as a marketing
collaborator -- one who partners with businesses and entrepreneurs in taking their passion and expertise and building relationships with their customers. She is a doer acting like an in house marketing director, not a teller of what the business owner ought to do.
During her 35+ years in marketing, she has led the way in developing Relationship Marketing and Integrated Marketing Communications. Today, you may know this as Quick Funnels, Lifecycle Journey or Brand Storytelling. She was a pioneer in the creation of frequent traveller programs by developing and directing Hyatt Hotels and Resorts Gold Passport Program. She led the marketing efforts in taking a customer from the general population, to prospect, to lead, to new customer, to established customer to loyal long term customer. Prior to Hyatt, she honed her skills in brand development by working with McDonald's Restaurants New Product Marketing establishing such items as Extra Value Meals, Breakfast Biscuit Sandwiches, Salads and McChicken. More recently, she as shared her skills in event management for numerous Women and Motherhood conferences as well as working with a number of Not for Profits. As a Marketing Collaborator, Christina uses all her talents to grow her
clients' business.
------
Women who are members of this committee place great value on the relationships they develop with other businesswomen. Because of those relationships they accomplish great things together and grow their business while also developing professionally.
There are opportunities to:
Expand your network to include more Chamber members, especially women, and connect with Women In Business groups in neighboring chambers.
Develop relationships with other businesses as you learn more about them
Make connections and promote partnerships between Chamber members
Contribute to the development of programs and events which focus on the particular needs and interests of women in business.
